How do you break the news to 7,385 ticket holders that their show is cancelled without overwhelming the box office? One of our longtime L2 website and Pro2 clients, San Francisco Ballet, faced this challenge early this week. On March 6th, SFB announced that all performances of A Midsummer Night’s Dream were cancelled. “By order … Continued

Cancellations are inevitable Every organization at some point will have to cancel a performance, a lecture, an exhibition, or something else someone was looking forward to. It is critical to communicate effectively with your patrons to ensure a simple and elegant experience for them. It is equally important not overwhelm your box office and other … Continued

You may remember Jack Rubin’s keynote address from the 2017 TLCC conference in San Diego, and his call to break down the silos that keep organizations from working across departments. He reflected on the choice of that year’s conference theme, Powering Transformation: “I couldn’t help but think of how many stories in my visits and … Continued

Email Marketing is Great Email marketing is a cost-effective, time-tested marketing strategy. It’s simple to use and can reach the inboxes of both current and potential patrons. Sophisticated email marketing tools can even help to segment audiences, track a particular recipient’s behavior within an email campaign, and give aggregate data on who interacted with the … Continued