How do you break the news to 7,385 ticket holders that their show is canceled without overwhelming the box office?
Cancellations are inevitable. Every organization at some point or another will have to cancel a performance, a lecture, an exhibition, or something else someone somewhere was looking forward to. It is critical to communicate effectively with your pat
Just because it’s called marketing automation doesn’t mean other teams can’t come out to play. It’s about building better relationships between your patron and your organization, and that’s something that matters to every department.
Email marketing is great, but it’s only a part of the picture. It’s like only seeing Act 1 of Don Giovanni. What happens next…does someone else die?